Sunday, November 18, 2007

What's In A Name?

I love surveys because they're perfect for the nation as lazy and the United States. At a glance, you can get all the information you want and not have to waste time with relevant facts, like how many people were surveyed or something. Nope, thanks to USA Today, a few lines and a cute picture tell us all we need to know. And because it's in the form of a survey, it must be important and accurate.

I came across one of these fascinating surveys in a trade magazine last month. According to the headline of this doozy, Toys "R" Us is tops with young kids. Just looking at that headline, I figured that kids have chosen Toys "R" Us over Wal Mart or Target or something. But what's the real news here?

Reading further into the survey, I learned that nearly 50% of the kids 6-8 years old chose Toys "R" Us as the best place to purchase a holiday gift. But when the kids are 9-11, that number drops to 22%.

I wonder how much time and money was spent on a survey that said that nearly half of the thousands of kids aged 6-8 said the best place to buy a TOY was at a place with the word TOY in its name. Huh. Where's the survey that says that says that kids prefer the International House Of Pancakes for pancakes?

Jeez, I'm in the wrong profession.

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