Hallmark knows that the definition of a "family" varies a lot these days and they definitely make it easy by having a ridiculous number of categories. You have your basic mom and mother. There's stepmother and aunt and grandma/grandmother/nana et al. Cards from the pets are popular, as are cards for women who are mothers to pets.
This year, Hallmark seems to have added a new section.
Let's call it, "Awkward Moments."
The "loss of child" one seems really inappropriate. Again, I understand the sentiment. But somehow I think a card reminding someone of a loss like that would just be too much.
Talk about specific. I almost bought this for someone as a joke but held back. I need to remember that my idea of funny tends to be other people's idea of bad taste. The photo's a little dark but it says something about big mamas called that because they're filled with big love. So there's one day a year that obese people aren't eating too much--they're just too gosh-darn filled with love! Please...
Let's file these next 2 cards under "so how do you really feel?" I suppose I understand the "ex" cards. I mean, just because someone's son takes off doesn't mean that son's mom shouldn't get a card. I wish I'd looked on the inside. What's could the sentiment be?
"You're a fabulous lady,
a woman of class.
It pains me to tell you
your son is an ass."
Ouch. This one is just cold. I can only imagine how awkward this day is for kids who have a stepmother. You don't want to get a Mother's Day card--that would be betraying your real mother. But there are lot's of alternate choices for this occasion, including generic ones that don't address anyone in particular. "Dad's Wife?" That's making a statement.
I posted this gem on Facebook the other day and got the comments I expected. As a man, all I can do is roll my eyes and laugh. As a man who has female acquaintances, I have to step back and ask what purpose this card could possibly have. Father's Day is a month away. They can't wait a month for their own card on their own holiday? Is there a subset of dads who feel left out on Mother's Day? Seriously, I'd love to hear your thoughts on this.
I suppose we'll start seeing cards that involve everyone for every holiday.
- To my favorite Protestant on St. Patrick's Day
- Merry Christmas to my Rabbi
- A Glorious Arbor Day to you and your fellow inmates
Well to all the moms, real or imagined, have a happy Mother's day.
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